Beauty and Intelligence Why Does It Matter ...

Beauty and Intelligence Why Does it Matter …
Article (1) – Blog Post
By: Leslie A. Fischman
01-29-19
 
According to J. Walter Thompson Intelligence, there has been a recent decline in “magazine readership.” Like Marie Claire and other “editorial platforms [who are seeking] to expand to product distribution.” Going on to explain how there exists a “creative relationships between retail and editorial could prove mutually beneficial to both parties,” and that for a long time “magazines have long held a key to consumers’ purchasing decisions.” [1] Who are the primary consumers? Those who are beautiful, are we today a less beautiful society? With growing popularity in athleisure it has become more and more apparent that beauty does matter, and that the consumers are buying into the idea that the healthier and more beautiful you are the better you’ll feel. I don’t know if its just me, but as a law student, I was not the most beautiful, and most people of higher intelligence or seeking degrees in specialties would agree, that its hard to focus on beauty and how you look while trying to achieve intelligently, can you do both? Master your look, and at the same time master your intellectual goals, reading a book a week, and experimenting with modeling has taught me a lot about the importance of balancing the two, I don’t think that’s good genes [2], beauty, being of mixed ethnicity, I have constantly wondered if I was pretty, and have always chosen to focus on other things in life, to feel beautiful, is it beauty itself we need to focus on? If “both intelligence and physical attractiveness are highly heritable” according to Psychology Today … then is it possible to inherit intelligence by reading, and with that intelligence achieve beauty? “Everyone wants to stand out”[3] says BOF but how important is getting your look down … whats more important achieving intelligence or looking intelligent to appear beautiful, I’m sure that the glasses trend was not just a trend for people who want to look smart, overtime more and more trendy apparel has been provided at Lenscrafters even improvements to eyewear are apparent in the detail.[4] According to David Kind “last year [2017] was a massive year for eyeglass trends”[5] describing this trend as a way to “reinvent your look,” it seems that everyone is doing better these days look wise, and its not just thanks to fashion, everyone seems to be providing more diversity whether its food, clothes, or makeup there are more options today than ever, why is that? If we used to set our standards of beauty how were we affected by those limitations, to the definition of beauty, and how has expanding the definition of beauty improved our outlook, and choices in life? UCLA’s Eva Ritvo explains that, “[the] mainstream definition of beauty exclud[ed] those who do not fit the stereotype” and that in her career she “challeng[ed] the status quo [to] empower others to look at themselves through a lens of acceptance.”[6] When you balance the importance of beauty and intelligence you find acceptance through what your capable of achieving … beauty has its limitations, if we physically cannot appear how we want to look in the immediate, healthwise we can do better by improving upon our mental health, and get smarter.
 
[1] https://www.jwtintelligence.com/2017/10/beauty-mag-tail/

[2] https://www.psychologytoday.com/us/blog/the-scientific-fundamentalist/201012/beautiful-people-really-are-more-intelligent

[3] https://www.businessoffashion.com/articles/intelligence/in-magazines-is-bigger-really-better

[4] https://www.vintandyork.com/content/latest-eyewear-trends/

[5] https://blog.davidkind.com/eyewear-tips/five-eyewear-style-trends-for-2018/

[6] https://www.uclahealth.org/u-magazine/reflections-expanding-the-definition-of-beauty