By today’s standards your best yesterday isn’t good enough for today, that’s how fast expectations change, it seems that’s how fast change can happen, especially on social media, an area built for self-improvement, and also improvement of image overall, whether its you individually or your business. It just so happens “for better and for worse” you can manage your “online identity … [while] interact[ing] with audiences” particularly on social media, the only problem competition and lack of control. As one article argues “organizations [can] no longer control their brand identity as they once did,” citing to the many “missteps” companies make in the process of selling their products or promoting their businesses, which in turn causes them “to become reactive, either shutting down certain social media channels or hesitating to launch new ones.” The pressure for perfection has never been greater, and if you worry too much … you may spend more time correcting your errors, going backwards through the process of launching any new idea or set of ideas, setting not only your business plan behind, but your progress intellectually, as you cannot keep up with recent trends if you are not accepted as a headliner to any new fad or trend online, always be wise with your words, and be sure to read the news, that’s also helpful when keeping track of whats relevant to discuss versus whats only relevant to you individually. If you are experiencing problems with the timing of your shares, this may reflect another problem, the psychology of your timing in relationship to the psychology of your audience, that is their interpretations of you, you may not be able to read everyone, and sometimes what we think we have to say is important, but may not be important to others, understood the same, or if so jarringly offensive, cause you to lose consumers, ie fans to your blogs. According to www.apa.org, there is a growing misunderstanding of the uses for social media as for psychotherapy, stating that there is a fine line between the use and misuse of social media as for “psychotherapy and social networking sites,” explaining that where “psychotherapeutic interactions are private and confidentially protected” other interactions are not, including the sharing of your pages, Twitter accounts, and Messenger apps.